Travelocity's Interactive Map Lets You Find the Sharks Nearest You
Laura McQuarrie — August 16, 2014 — Marketing
References: HowFarAmIFromSharksRightNow & adsoftheworld
With images from Discovery Channel's Shark Week and Sharknado ominously circling the back of your mind, Travelocity has come up with a site to find the sharks closest to you, so that you can plan your next vacation accordingly.
Whether you're looking to get as far away from sharks as possible, or planning on taking a swim with the sea predators, the 'How Far Am I From Sharks Right Now' site will make sure you know how many miles are between you and the nearest clusters of these vicious sea creatures. After finding a spot on the map, it's possible to click on the highlighted points on the map and "go there," which will lead you to a page of different places that you can book a stay.
Whether you're looking to get as far away from sharks as possible, or planning on taking a swim with the sea predators, the 'How Far Am I From Sharks Right Now' site will make sure you know how many miles are between you and the nearest clusters of these vicious sea creatures. After finding a spot on the map, it's possible to click on the highlighted points on the map and "go there," which will lead you to a page of different places that you can book a stay.
Trend Themes
1. Shark Tourism - With the use of Travelocity's interactive map, vacation goers can now plan their next getaways in areas where they can swim or interact with sharks.
2. Location-based Vacation Planning - The 'How Far Am I From Sharks Right Now' site is an example of a location-based vacation planning system that can be used for other purposes, such as finding the nearest beaches or amusement parks.
3. Interactive Maps for Niche Interests - Developing interactive maps for other niche interests, such as bird watching, hiking, or movie locations, can attract a more specific demographic of travelers.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can take advantage of this trend by creating unique experiences and packages, like shark cage diving or guided tours to shark-infested waters.
2. Technology and Mapping - Companies can develop more advanced mapping technologies to provide users with more personalized and accurate location-based information for different interests.
3. Eco-tourism and Conservation - Eco-tourism companies can focus on promoting shark conservation efforts and educating tourists on the importance of protecting these animals and their habitats.
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