This Full-Page Ad Was Made by a Dad Trying to Find a Wife for His Son
Riley von Niessen — June 23, 2016 — Pop Culture
48-year old Baron Brooks, a now very obvious single of Salt Lake City, appeared in his Idaho newspaper unexpectedly in an enormous ad that attempts to find a wife for him.
The ad was written and paid for by his father, who decided it was about time that he find a wife that he would approve of, however he did not take the time to consult Baron before putting it up. Taking up an entire page of the newspaper, the ad paints his son as a rather unfavorable figure, with his father specifying shallow credentials like weight, height, physical attractiveness and age -- which asks that the woman be approximately 10 years younger.
It also insists that Baron's wife-to-be is politically Conservative, telling readers that if they vote for Hillary Clinton, the relationship simply will not work. Since its publication, the ad has gone viral, much to the dismay of Baron who has not found much luck in the dating scene. His father plans to conduct interviews with women in the area, which his son says can't hurt at least.
The ad was written and paid for by his father, who decided it was about time that he find a wife that he would approve of, however he did not take the time to consult Baron before putting it up. Taking up an entire page of the newspaper, the ad paints his son as a rather unfavorable figure, with his father specifying shallow credentials like weight, height, physical attractiveness and age -- which asks that the woman be approximately 10 years younger.
It also insists that Baron's wife-to-be is politically Conservative, telling readers that if they vote for Hillary Clinton, the relationship simply will not work. Since its publication, the ad has gone viral, much to the dismay of Baron who has not found much luck in the dating scene. His father plans to conduct interviews with women in the area, which his son says can't hurt at least.
Trend Themes
1. Personalized Advertising - The use of personal ads in newspapers to find partners showcases the potential for personalized advertising strategies in the dating industry.
2. Alternative Matchmaking - The unconventional approach of a father creating a newspaper ad to find a wife for his son highlights the opportunity for alternative matchmaking platforms that prioritize parental involvement and approval.
3. Political Compatibility - The emphasis on political compatibility in the ad suggests the need for political matchmaking services that align potential partners based on their political beliefs.
Industry Implications
1. Online Dating - The use of newspaper ads for matchmaking underscores the potential for online dating platforms to incorporate personalized, parentally-guided, and politically aligned matchmaking features.
2. Advertising and Marketing - The success of the viral ad demonstrates the power of unconventional and attention-grabbing advertising strategies that capture public interest and generate buzz.
3. Political Consulting - The inclusion of political compatibility criteria in the ad indicates the opportunity for political consulting services to assist individuals and couples in navigating political dynamics within relationships.
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