Career at Optiver Keeps You 'Aroused'?
Michael Marucci — March 6, 2007 — Naughty
References: optivercareers & adrants
Optiver, a financial derivatives trading company, has launched a recruiting campaign that's pretty intense with T&A. As if that wasn't extreme enough, their 'pitch' is that a career at their firm will allow you to become as successful as your peers, without losing your 'lust for life'... In fact, they push it even 'harder' than that in their commercial...
Who knew that finance recruiting could get so naughty? But then, I guess derivatives trading isn't really a career that attracts a lot of women, so this is a nice bait and switch for all the traders that get so easily attracted to this ad.
If the T&A in the ad doesn't appeal to you, you can also win an iPod nano.
Who knew that finance recruiting could get so naughty? But then, I guess derivatives trading isn't really a career that attracts a lot of women, so this is a nice bait and switch for all the traders that get so easily attracted to this ad.
If the T&A in the ad doesn't appeal to you, you can also win an iPod nano.
Trend Themes
1. Provocative Recruiting - Disruptive innovation opportunity: Explore provocative and unconventional methods of recruiting to attract a wider and diverse pool of candidates.
2. Gender Diversity in Finance - Disruptive innovation opportunity: Focus on creating a more inclusive and gender-diverse environment in the finance industry to attract and retain female talent.
3. Incentive-based Recruitment - Disruptive innovation opportunity: Develop unique incentives such as prize giveaways to entice potential candidates and stand out in the competitive job market.
Industry Implications
1. Financial Services - Disruptive innovation opportunity: Rethink traditional methods of attracting talent and promote a more appealing and inclusive image for the finance industry.
2. Recruitment and HR - Disruptive innovation opportunity: Embrace unconventional and attention-grabbing strategies to revolutionize the recruitment process and attract top talent.
3. Technology and Gadgets - Disruptive innovation opportunity: Collaborate with technology companies to create unique partnerships and offer innovative incentives like gadget prizes to attract job applicants.
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