Future Finance Launched a Publicity Stunt Around London Students
Rebecca Byers — March 17, 2016 — Marketing
References: eventmagazine
A recent finance activation in London sought to highlight the haunting feeling that can be brought on by student loan debt. The publicity stunt, created for Future Finance, featured two removal men wearing blue suits carrying an enormous £1 coin on footpaths frequented by students.
Measuring almost two-meters in height, the giant coin was shuffled through busy spaces like London University, Oxford Circus and near popular restaurants, libraries and high street shops. The campaign also sought to bring attention the brand's current social media competition, which will reward one lucky student with a gift of £1,000.
The clever finance activation was designed and orchestrated by agency House of Experience, who also organized the large toilet activation for toilet product brand Bloo.
Measuring almost two-meters in height, the giant coin was shuffled through busy spaces like London University, Oxford Circus and near popular restaurants, libraries and high street shops. The campaign also sought to bring attention the brand's current social media competition, which will reward one lucky student with a gift of £1,000.
The clever finance activation was designed and orchestrated by agency House of Experience, who also organized the large toilet activation for toilet product brand Bloo.
Trend Themes
1. Student Loan Awareness - The haunting feeling of student loan debt is becoming a popular topic for finance activations, signaling opportunities for education and finance companies to address this issue.
2. Non-traditional Marketing - The use of publicity stunts, such as the giant £1 coin, is becoming a new trend among marketing agencies seeking to create memorable brand awareness.
3. Social Media Competitions - Future Finance's social media competition highlights the potential for finance companies to engage with students through interactive social media campaigns.
Industry Implications
1. Education - The student loan debt epidemic presents an opportunity for education companies to address the issue and create more affordable options for students.
2. Marketing and Advertising - The use of clever and memorable publicity stunts can create brand awareness, unlocking new creative opportunities for marketing agencies and advertisers.
3. Finance - Interactive social media campaigns, such as Future Finance's £1,000 competition, offer finance companies a new avenue to connect with and engage younger consumers.
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