'Filth' by Brittany Chretien Plays With Atypical Beauty & Stereotypes
Marissa Brassfield — April 5, 2010 — Fashion
References: behance.net & behance.net
At Trend Hunter, we love to feature atypical beauty, and 'Filth' by Brittany Chretien is a photo shoot that defies traditional notions of beauty and perfection. The model in the pictorial has intentionally-smeared dark lipstick--an imperfect makeup application made perfect with her flawless skin and piercing, haunting eyes.
See more images from 'Filth' by Brittany Chretien, as well as other photo shoots that feature atypical beauty, above.
Implications - There exists many stereotypes and long-established conventions within society today. The 21st century has ushered in a variety of individuals and organizations that challenge some of these traditions. Companies and businesses will benefit by showing support for such groups because it will demonstrate their willingness to adapt to the needs of the consumer. Businesses that distinguish themselves from others within the industry are more likely to leave a memorable impression.
See more images from 'Filth' by Brittany Chretien, as well as other photo shoots that feature atypical beauty, above.
Implications - There exists many stereotypes and long-established conventions within society today. The 21st century has ushered in a variety of individuals and organizations that challenge some of these traditions. Companies and businesses will benefit by showing support for such groups because it will demonstrate their willingness to adapt to the needs of the consumer. Businesses that distinguish themselves from others within the industry are more likely to leave a memorable impression.
Trend Themes
1. Atypical Beauty - Atypical beauty trends challenge traditional notions of perfection and open opportunities for makeup and beauty companies to create products for diverse faces and skin types.
2. Disrupting Stereotypes - Disrupting stereotypes about beauty, ethnicity, and gender can create new and previously underserved market niches for companies able to adapt to the consumer needs.
3. Imperfect Perfectionism - The trend towards embracing imperfections as a form of radical self-expression opens up spaces for brands that can create products that play with exaggerated imperfections like smudged lipstick or heavy dark eyeliner.
Industry Implications
1. Makeup and Beauty - The makeup and beauty industry has already started breaking down traditional beauty norms and embracing diversity, but there is still room for growth and innovation through new products and messages that cater to previously underserved markets.
2. Fashion - Fashion is an industry where many standards of beauty and grooming have been established for decades or even centuries, but a growing trend towards atypical beauty and imperfect presentations opens up new opportunities for designers and retailers who can capture this zeitgeist.
3. Entertainment - The trend towards atypical beauty and imperfection creates an opportunity for producers of entertainment content, especially those with a high aesthetic quality, to showcase these elements in their productions and open up spaces for new types of stories and characters.
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