The Hundreds Channels 'The Karate Kid' for SS2018
References: thehundreds & hypebeast
Contemporary streetwear brand The Hundreds turned to the world of pop culture and cinematography for a graphic-heavy film-inspired fashion collection. The Spring/Summer 2018 range is defined by timeless silhouettes, a minimalist color palette and references to the cult favorite coming-of-age film The Karate Kid. Tapping into the film's status as a "hallmark of old-school American pop culture," The Hundreds injected a nostalgic feeling with an 80s imprint for its Spring/Summer 2018 collection.
The film-inspired fashion line consists of t-shirts, sweatpants and hoodies that suggest comfort. The Hundreds brings to the aesthetic of its designs with bonsai logo motifs, cobra graphics and a tagline that boasts "ALL VALLEY CHAMPS"—a nod to "celebrate [The Karate Kid's] iconic finale battle." Nostalgic and hinting at youth's potential, The Hundred's film-inspired fashion collection will definitely generate some traction.
The film-inspired fashion line consists of t-shirts, sweatpants and hoodies that suggest comfort. The Hundreds brings to the aesthetic of its designs with bonsai logo motifs, cobra graphics and a tagline that boasts "ALL VALLEY CHAMPS"—a nod to "celebrate [The Karate Kid's] iconic finale battle." Nostalgic and hinting at youth's potential, The Hundred's film-inspired fashion collection will definitely generate some traction.
Trend Themes
1. Film-inspired Fashion - Creating fashion collections inspired by popular films to tap into nostalgia and pop culture.
2. Minimalist Color Palette - Using a minimalist color palette to create timeless and versatile fashion pieces.
3. Nostalgic Aesthetic - Injecting a nostalgic feeling into fashion designs by incorporating 80s imprints and references to cult favorite films.
Industry Implications
1. Streetwear - The streetwear industry can leverage film-inspired fashion to attract a broader consumer base and tap into the nostalgia trend.
2. Fashion Retail - Fashion retailers can capitalize on the minimalist color palette trend by offering versatile and timeless pieces that appeal to a wide range of consumers.
3. Pop Culture Merchandise - Pop culture merchandise companies can tap into the nostalgic aesthetic trend by creating fashion collections that reference iconic films and TV shows, attracting fans and collectors.
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