'Figurerunning' Challenges You to Have Fun by Creating a Shape While Jogging
Meghan Young — July 8, 2011 — Lifestyle
References: figurerunning & psfk
Exercising regularly can be tough if you don't have the right kind of motivation; enter Figurerunning. For some, traditional motivators like boot camps, gym memberships and trainers work. For others, a more creative path must be taken. Figurerunning provides that creative path, quite literally I might add.
At first I thought that Figurerunning might refer to a flamboyant type of running that involved a mixture of figure skating moves on pavement. Figurerunning is, however, an even more fun concept than that. Essentially, Figurerunning encourages you to create a shape with your running route. It could be anything from a letter to an animal. By making art meet exercise, Figurerunning truly inspires people to get off the couch and be more healthy and imaginative.
Figurerunning was conceived by Willempje Vrins and Leonieke Verhoog.
At first I thought that Figurerunning might refer to a flamboyant type of running that involved a mixture of figure skating moves on pavement. Figurerunning is, however, an even more fun concept than that. Essentially, Figurerunning encourages you to create a shape with your running route. It could be anything from a letter to an animal. By making art meet exercise, Figurerunning truly inspires people to get off the couch and be more healthy and imaginative.
Figurerunning was conceived by Willempje Vrins and Leonieke Verhoog.
Trend Themes
1. Creative Exercise Motivation - Figurerunning offers an innovative way to combine art and exercise, providing a unique motivation to stay active.
2. Gamification of Fitness - By turning running into a fun challenge and incorporating visual elements, Figurerunning taps into the trend of gamification in fitness.
3. Social Fitness Sharing - Figurerunning's shareable routes and ability to connect with others in the community aligns with the trend of social media sharing in the fitness industry.
Industry Implications
1. Fitness and Wellness - Figurerunning creates opportunities for gyms, fitness apps, and wellness programs to incorporate creative exercise motivation strategies into their offerings.
2. Social Networking - Figurerunning's community and sharing functionality taps into the social networking industry, offering opportunities for partnerships and integration.
3. Marketing and Advertising - Marketing and advertising agencies can use Figurerunning's innovative approach to fitness as inspiration for their own campaigns and branded content.
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