Fiery Hair Tee Pokes Fun at a Pale Skin Ginger
Christopher DeLuca — August 17, 2011 — Pop Culture
References: alecgross & kickstarter
The 'Fiery Hair Tee,' a project currently seeking funding on Kickstarter, is a quirky shirt created by Alec Gross. The tee features Gross' signature red beard and hair; his face, however, is left white -- the same color as the rest of the shirt.
The 'Fiery Hair Tee' plays off the fact that Alec Gross has really pale skin. What I particularly like about this tee is that it could only come in one color for the joke to be effective. Show a ginger that you are sympathetic to their pale skin problems by buying this tee for yourself.
Implications - Youth consumers are attracted to an ironic form of humor. The 'Fiery Beard Tee' fits into this penchant for a particular type of humor. Companies should take this into consideration when creating marketing initiatives targeted towards this demographic.
The 'Fiery Hair Tee' plays off the fact that Alec Gross has really pale skin. What I particularly like about this tee is that it could only come in one color for the joke to be effective. Show a ginger that you are sympathetic to their pale skin problems by buying this tee for yourself.
Implications - Youth consumers are attracted to an ironic form of humor. The 'Fiery Beard Tee' fits into this penchant for a particular type of humor. Companies should take this into consideration when creating marketing initiatives targeted towards this demographic.
Trend Themes
1. Ironic Humor Fashion - Creating clothing lines that play off unique physical features may appeal to the youth consumer demographic.
2. Personalized Apparel - Designing clothing that personalized physical features creates a sense of individuality and uniqueness.
3. Niche Humor Products - Creating humor products that connect with specific groups will attract consumers who want to express their identity or sense of humor.
Industry Implications
1. Fashion - Fashion designers can incorporate ironic and personalized elements into their clothing lines to appeal to young consumers.
2. Comedy and Entertainment - Comedians and entertainers can create humor products and clothing lines that appeal to niche communities and humor styles.
3. Marketing and Advertising - Marketers and advertisers can create humorous campaigns that connect with the youth demographic, using irony and personalized elements to seduce them.
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