Packaging for 'Field Trip Jerky' Shows Cows and Pigs as Travelers
Mishal Omar — October 19, 2016 — Lifestyle
References: fieldtripjerky & thedieline
'Field Trip Jerky' has redesigned the branding for its range of products in order to once again set itself apart from competitors.
When the brand first came into the market, its all-natural quality and branding made it a new and unique product in the market -- but this was short-lived as other brands saw the potential in this area and began to provide natural jerky with similar branding. With more brands and companies to compete with, Field Trip Jerky chose to revamp its design. It now reveals packaging that has detailed illustrations of pigs or cows traveling in various parks in America, with the labels featured on an image of a travel tag.
By completely redesigning its brand identity, Field Trip Jerky is once again able to stand out in a competitive market.
When the brand first came into the market, its all-natural quality and branding made it a new and unique product in the market -- but this was short-lived as other brands saw the potential in this area and began to provide natural jerky with similar branding. With more brands and companies to compete with, Field Trip Jerky chose to revamp its design. It now reveals packaging that has detailed illustrations of pigs or cows traveling in various parks in America, with the labels featured on an image of a travel tag.
By completely redesigning its brand identity, Field Trip Jerky is once again able to stand out in a competitive market.
Trend Themes
1. Travel-themed Packaging - Food and beverage brands can incorporate travel-inspired designs to differentiate themselves from competitors and appeal to consumers' love for travel.
2. Illustrated Branding - Incorporating detailed illustrations into branding can capture consumers' attention and make a product stand out on the shelves.
3. Natural Ingredient Emphasis - Brands can appeal to health-conscious consumers by emphasizing their use of all-natural ingredients in their products.
Industry Implications
1. Food and Beverage Industry - Brands can differentiate themselves from competitors and stay relevant by adapting their packaging, branding and emphasizing natural ingredients.
2. Travel and Hospitality Industry - Companies operating in the travel and hospitality industry can explore collaboration opportunities with food and beverage brands to create travel-inspired products or offer the products at their locations.
3. Graphic Design Industry - With the visual aspect of branding becoming increasingly important, graphic designers can help brands create eye-catching designs and illustrations that appeal to consumers and make their product stand out on the shelves.
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