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Faux Stoner Movie Revivals

Clean the Sky - Positive Eco Trends & Breakthroughs

The FiberOne Cheech and Chong Trailer is Out of this World

— October 3, 2011 — Life-Stages
If you spend your days lounging in a shag carpet-adorned room, listening to Jimi Hendrix and praying to the powers that be for the next great ganja-loving movie, the new FiberOne Cheech and Chong faux film trailer might be exactly what you need.

Though it sadly isn't promoting a real feature film, the Cheech and Chong's Magic Brownie Adventure video does offer everything you could hope for from the duo, including a French-speaking dog. At just under three minutes long, the extended commercial follows the classic marijuana enthusiasts through a journey involving special brownies -- except the "magic" part of these treats is the fiber they contain.

I do wish the FiberOne Cheech and Chong trailer was an actual movie promo, but their marketing technique is so clever and hilarious that I have to forgive them.
Trend Themes
1. Faux Stoner Movie Revivals - Disruptive innovation opportunity: Create fake trailers for classic stoner movies as a marketing technique to target cannabis enthusiasts.
2. Fiber-based Food Promotion - Disruptive innovation opportunity: Develop creative ways to promote fiber-rich food products through humorous and relatable content.
3. Nostalgic Marketing Campaigns - Disruptive innovation opportunity: Tap into nostalgia by reviving popular cultural icons and using them as a marketing tool for modern products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Incorporate humor and nostalgia into food and beverage marketing campaigns to target specific customer segments.
2. Entertainment - Disruptive innovation opportunity: Explore creative advertising strategies within the entertainment industry by leveraging popular movie franchises and characters.
3. Digital Marketing - Disruptive innovation opportunity: Utilize digital platforms and viral content to engage with target audiences and create memorable brand experiences.
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