The Fiat Palio Groove 'Highway' Commercial is Groovy
Vittoria Natarelli — June 9, 2010 — Autos
References: coloribus
The Fiat Palio Groove 'Highway' commercial provides a funny use of the term "groove."
The commercial for Fiat's Palio Groove begins with a man, who has a short fro and old lace-up rollerblades, rollerblading along the highway. Then, the camera angle is on his head, in which you see two men sitting in his hair. It turns out that Fiat's new Palio Groove is just as groovy as this roller-blader. At the end of the Fiat Palio Groove 'Highway' commercial, you get a look at the new car and yes, it is just as groovy as its commercial.
The commercial for Fiat's Palio Groove begins with a man, who has a short fro and old lace-up rollerblades, rollerblading along the highway. Then, the camera angle is on his head, in which you see two men sitting in his hair. It turns out that Fiat's new Palio Groove is just as groovy as this roller-blader. At the end of the Fiat Palio Groove 'Highway' commercial, you get a look at the new car and yes, it is just as groovy as its commercial.
Trend Themes
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Industry Implications
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3. Fashion and Beauty - Fashion and beauty brands can create emotionally resonant advertisements to connect with consumers on a deeper level and differentiate themselves in the market.
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