The Fiat 500 Pop-Bi is Limited to Only 50 Cars
Michael Hines — June 9, 2011 — Autos
References: fiat-auto.co.jp & autoblog
The Land of the Rising Sun is set to be the home of the latest special-edition 500. The Fiat 500 Pop-Bi, the car that bears an uncanny resemblance to a bumblebee, will soon debut in Japan and is already one of the rarest 500s ever created.
There is nothing really special going on under the hood of the Fiat 500 Pop-Bi, the car has the same sized engine as its Japanese counterparts (1.2-liter 4cyl pumping out 69-horsepower), but does come in two styles -- a hardtop hatchback and a soft-top convertible. Exclusivity is this car's claim to fame as only 50 are set to be made. All of this exclusivity can be yours, provided you live in Japan, for a mere $26,000.
There is nothing really special going on under the hood of the Fiat 500 Pop-Bi, the car has the same sized engine as its Japanese counterparts (1.2-liter 4cyl pumping out 69-horsepower), but does come in two styles -- a hardtop hatchback and a soft-top convertible. Exclusivity is this car's claim to fame as only 50 are set to be made. All of this exclusivity can be yours, provided you live in Japan, for a mere $26,000.
Trend Themes
1. Limited Edition Automobiles - Creating limited edition versions of existing automobile models can drive sales and create a sense of exclusivity for consumers.
2. Design-focused Automobiles - Focusing on unique design elements can help differentiate automobile models and appeal to style-conscious consumers.
3. Regional Exclusive Automobiles - Creating automobiles that are exclusive to a certain region can create a sense of pride and exclusivity for consumers in that region.
Industry Implications
1. Automotive - Automobile manufacturers can leverage the trend of limited edition automobiles to create demand and drive sales.
2. Design - Design firms can partner with automobile manufacturers to create unique design elements for automobiles that attract style-conscious consumers.
3. Marketing - Marketing agencies can assist automobile manufacturers in developing regional exclusive automobiles that create a sense of pride and exclusivity for consumers in that region.
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