Doc Martens Launched a Mermaid-Inspired Range of Festival Footwear
Laura McQuarrie — July 1, 2019 — Fashion
Knowing that many young consumers want to pack as much color and sparkle into their wardrobes as they can during the summer months, Doc Martens launched a fun range of festival footwear. The iconic brand's all-new boots and shoes boast two-tone iridescent scales that can't help but remind of mythical creatures like mermaids.
As well as offering its 1460 Pascal style in two eye-catching colors, Doc Marten is also offering its Molly boot, Voss sandal and Holly shoe in scaly, iridescent styles. Thanks to their unique aesthetics, the footwear brand notes that the designs lend themselves particularly well to festivals, gigs, parties and plenty of other events and occasions. On top of being stylish, each of the festival footwear styles is practical for its durable, comfortable soles.
As well as offering its 1460 Pascal style in two eye-catching colors, Doc Marten is also offering its Molly boot, Voss sandal and Holly shoe in scaly, iridescent styles. Thanks to their unique aesthetics, the footwear brand notes that the designs lend themselves particularly well to festivals, gigs, parties and plenty of other events and occasions. On top of being stylish, each of the festival footwear styles is practical for its durable, comfortable soles.
Trend Themes
1. Colorful Festival Footwear - The trend of colorful festival footwear presents an opportunity for brands to explore vibrant, eye-catching designs for young consumers.
2. Iridescent Fashion - The trend of iridescent fashion opens up disruptive innovation opportunities for brands to create unique, shimmering products that stand out in the market.
3. Mythical Creature Inspired Designs - The trend of mythical creature inspired designs, such as mermaids, provides an avenue for brands to incorporate fantasy elements into their products, attracting consumers who seek imaginative and whimsical aesthetics.
Industry Implications
1. Footwear - The footwear industry can explore the disruptive innovation opportunities presented by the trend of scaly, iridescent boots and shoes, catering to the fashion needs of young consumers during festivals and other events.
2. Fashion - The fashion industry can take advantage of the trend of colorful festival footwear and iridescent fashion to create innovative and visually captivating clothing and accessories for young consumers seeking unique and vibrant styles.
3. Event Planning - The event planning industry can leverage the trend of unique footwear designs, inspired by mythical creatures like mermaids, to help clients create immersive and fantastical experiences for festivals, parties, and other events.
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