The Ferrari Surfboard Brings the Horses to the Ocean
Alex Scott — April 27, 2010 — Lifestyle
References: store.ferrari & bornrich.org
The Ferrari surfboard will let you drive a beautiful piece of Italian-made craftsmanship without having to put a second mortgage on your house, but of course at $1,870, this baby still isn't an impulse buy. With the car company recently expanding into the cycle and skate world, it only makes sense that the next logical step would be the ocean.
The Ferrari surfboard measures 7.2 feet in length and is made from polyurethane with glass fiber, so you know this is not just some cheaply-made knock off with a logo on it. If you want to hop on one one these puppies you better move fast, only 400 units were produced.
The Ferrari surfboard measures 7.2 feet in length and is made from polyurethane with glass fiber, so you know this is not just some cheaply-made knock off with a logo on it. If you want to hop on one one these puppies you better move fast, only 400 units were produced.
Trend Themes
1. Luxury Brand Expansion - Luxury brands are expanding to different industries to reach new markets and increase revenue streams.
2. Branded Lifestyle Products - Brands are creating lifestyle products to cater to their target audience and strengthen their brand image.
3. Crossover Products - Companies are creating crossover products to appeal to customers in different markets.
Industry Implications
1. Luxury Goods - Luxury goods companies can expand their product lines to reach new markets and create product synergy.
2. Sports Equipment - Sports equipment companies can collaborate with luxury brands to create high-end sports products for a luxury market.
3. Automotive - Automotive companies can expand into new industries, such as sports equipment, to reach a wider audience and diversify their revenue streams.
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