Ferrari 'Prancing Horse' is for Wealth-Bred Automotive Enthusiasts
Amanda Chang — November 24, 2010 — Autos
References: store.ferrari & bornrich.org
Ferrari fans are sure to love this limited edition Ferrari 'Prancing Horse' sculpture, which symbolizes everything that is Ferrari. Further, the lavish silver statue is a reminder of the year 1923 when Ferrari won his first trophy in Savio. As a celebration of his success, the Countess Baracca bestowed on him the use of the prancing horse as a good luck charm on his cars.
Much like the vehicle, this Ferrari 'Prancing Horse' exudes luxury and power. At 850g and $6,664, this luxe designer sculpture has been made entirely of silver.
Much like the vehicle, this Ferrari 'Prancing Horse' exudes luxury and power. At 850g and $6,664, this luxe designer sculpture has been made entirely of silver.
Trend Themes
1. Luxury Car Memorabilia - There is an opportunity to create luxury memorabilia items for automobile enthusiasts that can be sold as collector's items.
2. Limited Edition Collectibles - There is a market for limited edition collectible items like the Ferrari 'Prancing Horse' statue that can be marketed towards wealthy automobile enthusiasts.
3. Brand Collectibles - There is potential for luxury brands to create collectibles like the Ferrari 'Prancing Horse' statue to increase brand loyalty and appeal to loyal fans.
Industry Implications
1. Automobile Collectibles - Companies operating in this industry could create high-end collectible items like the Ferrari statue to appeal to affluent customers.
2. Luxury Home Decor - Firms in this industry can create luxury home decor items like the Ferrari statue that appeals to automobile enthusiasts and affluent individuals.
3. Luxury Branding - Luxury brands can leverage their brand equity to create collectible items like the Ferrari statue to increase brand appeal and attract loyal customers.
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