FERKNOT is the Hottest New Wave of Preppy Cottage Style
Corinne Guirgis — September 8, 2011 — Fashion
Summer isn’t over yet, and fresh fashion line FERKNOT is proof of just that. The Canada-based brand was launched just this past April and is already making waves in the fashion world with its ready-to-wear, tailored styles that will make anybody look cottage ready. The line, founded, created and designed by president Jorge Calderon and partners Rick and Ryan, represents a passionate and unique lifestyle that is catered to the client who takes pride in the way they dress.
The brand’s distinctive logo and signature paisley hue set it apart from other brands aiming to do the same, and the attention to detail that comes through every thread is an indicator of the exceptional quality of the clothes. “We design their ideal silhouettes, ensuring that each shirt is then perfectly tailored in relation to the dimensions of each customer,” says Calderon.
The brand is a rare find that represents a promising new movement for fashion in the direction of reasonably priced, high quality style. Move over, Hilfiger -- FERKNOT is here to stay!
Implications - Fashion is defined by specific categories that cater to the variety of lifestyle options for consumers around the world. From edgy to preppy, style is a reflection of certain subcultures, as well as the values and norms that define these lifestyles.
The brand’s distinctive logo and signature paisley hue set it apart from other brands aiming to do the same, and the attention to detail that comes through every thread is an indicator of the exceptional quality of the clothes. “We design their ideal silhouettes, ensuring that each shirt is then perfectly tailored in relation to the dimensions of each customer,” says Calderon.
The brand is a rare find that represents a promising new movement for fashion in the direction of reasonably priced, high quality style. Move over, Hilfiger -- FERKNOT is here to stay!
Implications - Fashion is defined by specific categories that cater to the variety of lifestyle options for consumers around the world. From edgy to preppy, style is a reflection of certain subcultures, as well as the values and norms that define these lifestyles.
Trend Themes
1. Preppy Cottage Style - Opportunity for fashion brands to tap into the growing demand for preppy cottage style and offer tailored, ready-to-wear clothing options.
2. Reasonably Priced, High Quality Style - Potential for disruptive innovation in the fashion industry by providing affordable yet high-quality clothing options.
3. Distinctive Logos and Signature Hues - Brands can differentiate themselves by creating unique logos and signature color schemes that resonate with their target customers.
Industry Implications
1. Fashion - Fashion industry has an opportunity to embrace the trend of preppy cottage style and offer tailored, ready-to-wear clothing options.
2. Apparel Manufacturing - Opportunity for apparel manufacturers to produce reasonably priced, high-quality clothing to address the demand for affordable yet stylish options.
3. Graphic Design - Graphic designers can capitalize on the trend of distinctive logos and signature color schemes by creating unique branding elements for fashion brands.
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