Wildfang's Feminist Collection Revives Slogans from the 60s
Laura McQuarrie — March 9, 2018 — Fashion
References: wildfang
Women's apparel company Wildfang recently launched a feminist collection that prominently features slogans from the 60s—a time of upheaval that's regarded as the start of the feminist movement in the Western world and beyond.
The Protest Collection features a mix of minimal and boldly printed shirts, military-style jackets and accessories like button sets.
One of the standout pieces from the collection is the black and white 'Fight for Your Rights Button Up,' which boasts a print that resembles round protest pins with messages like "A Woman's Place is in the Resistance" and "...'Cuz Liberty Was a Lady Too." Another fun piece is the Wild Feminist Grid Tee, which has a subtle pattern that is made up entirely of words.
The Protest Collection features a mix of minimal and boldly printed shirts, military-style jackets and accessories like button sets.
One of the standout pieces from the collection is the black and white 'Fight for Your Rights Button Up,' which boasts a print that resembles round protest pins with messages like "A Woman's Place is in the Resistance" and "...'Cuz Liberty Was a Lady Too." Another fun piece is the Wild Feminist Grid Tee, which has a subtle pattern that is made up entirely of words.
Trend Themes
1. Reviving 60s Slogans - Opportunity to tap into the nostalgia and empowerment of the 60s feminist movement by featuring slogans and designs from that era.
2. Boldly Printed Apparel - Chance to cater to the demand for statement-making clothing by creating bold prints and graphics that convey feminist messages.
3. Subtle Word-based Patterns - Innovation potential in offering clothing with patterns composed entirely of empowering words, appealing to customers seeking subtle yet meaningful designs.
Industry Implications
1. Women's Apparel - Opportunity for women's apparel companies to embrace feminist activism and captivate customers with empowering and politically charged designs.
2. Fashion Accessories - Disruptive potential in the fashion accessories industry by creating accessories that carry bold feminist statements, appealing to customers who seek to express their beliefs through fashion.
3. Nostalgia Merchandise - Market opportunity in producing merchandise that taps into nostalgia for the feminist movement of the 60s, attracting customers who seek to commemorate and celebrate this historical era.
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