The 'Buy Up Index' Grades Companies on Gender Equality
Katherine Pendrill — July 20, 2015 — Tech
References: buyupindex & bustle
The 'Buy Up Index' is a new app that helps identify companies that support a female-friendly workplace. With data on over 800 companies in 150 different countries, this app is an excellent tool for any female job-seeker.
The Buy Up Index was created by Amy-Willard Cross, who explains that the goal of the service is to help female job-seekers identify companies that serve women well, rather than those who are not working towards gender equality. The online service operates as a ranking system and assigns each company a letter grade based on its efforts to foster a female-friendly workplace. The app uses four major criteria to determine the rankings, including: female employees, female leadership, marketing and corporate citizenship. The index will show you the company's overall score, as well as their score in each of the four individual categories.
The Buy Up Index was created by Amy-Willard Cross, who explains that the goal of the service is to help female job-seekers identify companies that serve women well, rather than those who are not working towards gender equality. The online service operates as a ranking system and assigns each company a letter grade based on its efforts to foster a female-friendly workplace. The app uses four major criteria to determine the rankings, including: female employees, female leadership, marketing and corporate citizenship. The index will show you the company's overall score, as well as their score in each of the four individual categories.
Trend Themes
1. Gender Equality in the Workplace - Identifying companies that support gender equality can lead to exciting disruptive innovation opportunities in creating inclusive workplace apps and services.
2. Workplace Ranking Systems - Developing new apps and tools that rank companies based on their efforts to foster a diverse and inclusive workplace can be a disruptive innovation opportunity.
3. Data-driven Job Search - Creating innovative job-search platforms that provide data on companies' gender-friendly practices can be a disruptive innovation opportunity.
Industry Implications
1. HR Tech - The HR Tech industry can leverage the trend of gender equality in the workplace to develop innovative tools and platforms to support diverse and inclusive hiring practices.
2. Social Impact - The Social Impact industry can explore disruptive innovation opportunities by creating apps and services that promote and support gender equality in the workplace.
3. Job Search Platforms - The Job Search Platforms industry can benefit from the trend of data-driven job search by developing platforms that help job seekers identify companies with female-friendly workplace practices.
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