Cat Prin Tailored Clothing
References: petoffice.co.jp & viceland
Cat Prin is basically a cat owner’s dream and a cat’s nightmare. This Japanese web store sells only fancy dress clothes for cats.
Some of these designs are just brutal. Being in Japanese (or badly translated English) I can imagine there would be a fair few problems if you wanted to order from here.
Implications - Pet owners are increasingly treating their furry friends as members of the family rather than mere domesticated animals. Accordingly, pet accessories fashioned after human adornments have exploded in popularity. The latest iteration of this phenomenon goes beyond standard dog sweaters and rain jackets to oddball novelty items like wigs and toupees, capes, dresses, footwear and even jewelry.
Some of these designs are just brutal. Being in Japanese (or badly translated English) I can imagine there would be a fair few problems if you wanted to order from here.
Implications - Pet owners are increasingly treating their furry friends as members of the family rather than mere domesticated animals. Accordingly, pet accessories fashioned after human adornments have exploded in popularity. The latest iteration of this phenomenon goes beyond standard dog sweaters and rain jackets to oddball novelty items like wigs and toupees, capes, dresses, footwear and even jewelry.
Trend Themes
1. Pet Fashion - Disruptive innovation opportunity: Create a line of high-fashion pet clothing and accessories that cater to the growing trend of treating pets as family members.
2. Novelty Pet Accessories - Disruptive innovation opportunity: Develop unique and whimsical pet accessories such as wigs, toupees, capes, and jewelry to capitalize on the increasing demand for unconventional pet products.
3. International Online Pet Stores - Disruptive innovation opportunity: Launch an online pet store that specializes in unique pet products, targeting international markets like Japan where there is a demand for niche items like fancy dress clothes for cats.
Industry Implications
1. Pet Retail - Disruptive innovation opportunity: Collaborate with fashion designers and retailers to create a dedicated section for pet fashion within pet retail stores, tapping into the growing pet accessory market.
2. E-commerce Platforms - Disruptive innovation opportunity: Develop an e-commerce platform that exclusively focuses on selling novelty pet accessories, providing a niche marketplace for pet owners seeking unique and unconventional products.
3. Fashion Design - Disruptive innovation opportunity: Partner with pet fashion influencers or create a line of pet fashion products that bridges the gap between human fashion trends and pet accessories, catering to the pet-obsessed demographic.
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