New Breast Cancer Campaign
Fashion Spy — September 5, 2006 — Social Good
References: feelyourboobies.org & notcot.org
"Feel Your Boobies focuses on creating cool products to raise awareness and educate women, primarily those under 40, about the importance of self-breast exams. Our primary mission is to develop products that create dialogue and get people talking about breast cancer and self-breast exams. In addition, a portion of our proceeds are donated to breast cancer non-profits to support research and education. While you're here, shop around in our store, read more on what we're all about, and check out where people have been sighted feeling their boobies." - Feel Your Boobies
Trend Themes
1. Breast Cancer Awareness - Developing innovative products and campaigns that raise awareness and educate women about the importance of self-breast exams.
2. Dialogue-driven Marketing - Creating cool and engaging products that spark conversation and encourage open dialogue about breast cancer.
3. Socially Responsible Branding - Donating a portion of proceeds to breast cancer non-profits to support research and education.
Industry Implications
1. Fashion and Lifestyle - Creating trendy and fashionable breast cancer awareness products that appeal to a younger demographic.
2. Healthcare and Wellness - Integrating self-breast exam education into healthcare and wellness programs to promote early detection.
3. Non-profit Organizations - Collaborating with non-profit organizations to develop effective campaigns and support breast cancer research and education.
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