The Judith Lieber FEED 1000 Clutch Provides Meals to Hungry Children
Jaime Neely — May 12, 2011 — Social Good
References: bergdorfgoodman & agirlnamedbong.wordpress
Judith Lieber has set the bar extremely high with the design of her high-fashion and socially conscious FEED 1000 clutch. In collaboration with FEED Projects -- a company that feeds thousands of young schoolchildren with the proceeds and sales from its line of bags -- Judith Lieber has designed an exquisitely beaded clutch to raise money and awareness for starving children around the world.
With each purchase of the chic and glamorous FEED 1000 clutch, FEED Projects will team up with the UN World Food Programme's School Meal Initiative to provide 1000 meals for underfed and malnourished children around the world. The FEED 1000 clutch marks the company's largest donation to date and can be purchased online at the Bergdorf Goodman website for $495.
With each purchase of the chic and glamorous FEED 1000 clutch, FEED Projects will team up with the UN World Food Programme's School Meal Initiative to provide 1000 meals for underfed and malnourished children around the world. The FEED 1000 clutch marks the company's largest donation to date and can be purchased online at the Bergdorf Goodman website for $495.
Trend Themes
1. Socially Conscious Fashion - Designing high-fashion items that serve a social purpose and donate to charity can provide a unique selling point and create a loyal customer base.
2. Collaborations for a Cause - Partnering with charitable organizations and non-profits can create mutually beneficial opportunities to raise awareness and funds for a cause.
3. Consumer Demand for Social Responsibility - With the rise of conscious consumerism, companies that prioritize charitable giving and social responsibility can attract and retain customers.
Industry Implications
1. Fashion Industry - Designers and brands in the fashion industry can explore creating socially conscious and charity-based products to differentiate themselves in a crowded market.
2. Non-profit Industry - There is an opportunity for non-profit organizations to build partnerships with fashion companies and designers to leverage their brand and resources for charitable efforts.
3. Retail Industry - Retailers can respond to rising consumer demand for social responsibility by offering products with a social purpose and integrating charitable giving into their business model.
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