The FedEx Package Delivery Ad Features Painful Humor
Allison Love — August 1, 2010 — Marketing
References: fedex & adsoftheworld
The FedEx Package Delivery ad is one hilariously painful-looking experience. The premise for the commercial is that a FedEx delivery man is delivering an unlikely package to an unsuspecting customer.
The man is barely awake when he opens the door to receive a 'package' from what we can only assume is a friend playing a cruel joke. The package is actually a swift knee to the privates, which is hardly the type of surprise anyone wants. The FedEx Package Delivery ad definitely gets across the message that FedEx 'delivers anything.'
The man is barely awake when he opens the door to receive a 'package' from what we can only assume is a friend playing a cruel joke. The package is actually a swift knee to the privates, which is hardly the type of surprise anyone wants. The FedEx Package Delivery ad definitely gets across the message that FedEx 'delivers anything.'
Trend Themes
1. Painful Prankvertising - Taking humor to painful levels in advertising creates a memorable experience for viewers.
2. Unexpected Deliveries - Surprising customers with unconventional packages can enhance brand recognition and engagement.
3. Creative Messaging - Crafting advertisements that convey the brand message in a unique and memorable way captures audience attention.
Industry Implications
1. Package Delivery - Incorporating humor and surprise into package delivery services can differentiate the brand and attract new customers.
2. Advertising - Utilizing painful humor in advertisements can generate buzz, increase brand awareness, and boost customer engagement.
3. Marketing - Creating creative and unique messaging strategies can help companies stand out in a crowded marketplace and leave a lasting impression on consumers.
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