My Little Pony Gets a Luxe Makeover by Labels Like Versace and Balmain
Jana Pijak — June 24, 2015 — Life-Stages
References: buro247.hr
These branded fashion toys reinvent classic character My Little Pony and transform it into a stylish muse. Italian luxury e-retailer Luisaviaroma has teamed up with charitable organization Save the Children to raise funds for the recent and devastating Nepal Earthquake.
Its collaborative project calls for the help of luxury labels like Versace, Emilio Pucci and Roberto Cavalli, who all contributed signature fashion toys for the cause. Other participating in the social good project include Rick Owens, whose My Little Pony design is designated to an all-black style and Manish Arora who looks to his Indian heritage for inspiration.
Proceeds from the sales of each luxury toy will be used to help those affected by the recent Napal Earthquake and its devastating damage.
Its collaborative project calls for the help of luxury labels like Versace, Emilio Pucci and Roberto Cavalli, who all contributed signature fashion toys for the cause. Other participating in the social good project include Rick Owens, whose My Little Pony design is designated to an all-black style and Manish Arora who looks to his Indian heritage for inspiration.
Proceeds from the sales of each luxury toy will be used to help those affected by the recent Napal Earthquake and its devastating damage.
Trend Themes
1. Branded Fashion Toys - The trend of collaborating with luxury brands to transform classic toys into stylish and collectible merchandise.
2. Social Good Partnerships - The trend of partnering with charitable organizations to raise funds and awareness for social issues through branded products.
3. Fashion-inspired Charitable Initiatives - The trend of using fashion as a medium to support charitable causes and make a positive impact.
Industry Implications
1. Luxury Fashion - Luxury fashion brands collaborating with toy companies to create limited edition fashion-inspired toys.
2. Charitable Organizations - Charitable organizations partnering with luxury brands to create branded products that support important causes.
3. Toy Manufacturing - Toy manufacturers exploring collaborations with high-end fashion labels to create unique and collectible toys that appeal to luxury consumers.
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