The Ms. Collection is a Stylish Fashion Subscription Service
Laura McQuarrie — March 4, 2014 — Fashion
References: themscollection
The Ms. Collection is a women’s fashion subscription service that launched after the success of The Mr. Collection, which strictly tailored to men. Alike the menswear subscription service, The Ms. Collection offers three packages, this time catering to women with an emphasis on casual wear with "Ms. Play," work-ready attire with "Ms. Business" and accessories with "Ms. Details." The looks include garments and accessories from brands like Michael Kors, BCBG, Badgley Mischka, H&M and Forever 21, suited to high-end and casual looks.
After receiving a fashion subscription box, members have the option to purchase the entire look, an individual item, or ship the box back at no cost. This is a fantastic way to build upon the assortment in your closet, keeping your looks fresh and fashion-forward.
After receiving a fashion subscription box, members have the option to purchase the entire look, an individual item, or ship the box back at no cost. This is a fantastic way to build upon the assortment in your closet, keeping your looks fresh and fashion-forward.
Trend Themes
1. Fashion Subscription Services - Fashion subscription services are becoming popular which allow members to get new looks on a monthly basis without breaking the bank.
2. Personalized Style Recommendations - Personalized style recommendations based on customer preferences are becoming more popular in the fashion industry, allowing shoppers to quickly find what they are looking for.
3. Renting Clothing - Wardrobe rental services are disrupting the clothing industry by offering a more sustainable way to wear trendy and expensive garments without the commitment of buying them.
Industry Implications
1. Online Fashion Retail - Online fashion retailers can benefit from adapting a fashion subscription service which provides a convenient way for customers to keep up with trends.
2. Fashion Accessories - Fashion accessory retailers can benefit from launching a subscription service which throws a spotlight on their product line, just like The Ms. Collection's Ms Details offering.
3. Fashion Rentals - Clothing rental companies can take the opportunity to cater to the modern shopper by introducing casual wear subscription services like Ms. Play and elegant business wear like Ms Business to increase revenue.
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