Ksenia Schnaider Presents an All-Internet Runway
Ksenia Schnaider — October 30, 2011 — Fashion
References: kseniaschnaider
The Internet became the new podium for the ready-to-wear collections from Ksenia Schnaider`s studio during the Mercedes-Benz Fashion week in Kiev.
The designer made this decision due to the new opportunities it could open. Hundreds of people around the world saw the show simultaneouly. The show was held on the network, at 13:00 Kiev time. Now, anybody can watch the show on the Ksenia Schnaider website.
The concept for the show came from the SILA project group in Moscow. SILA decided to show the collection by using ordinary web cameras. Using four macbooks to record the models from different positions, the show went off with great success. SILA was thus able to organize a fashion show that combineed technology and tradition, fashion and art.
Ksenia Schnaider aimed to convey two concepts with her show: “Beauty is accessible to everyone,” and “The future is now.”
The designer made this decision due to the new opportunities it could open. Hundreds of people around the world saw the show simultaneouly. The show was held on the network, at 13:00 Kiev time. Now, anybody can watch the show on the Ksenia Schnaider website.
The concept for the show came from the SILA project group in Moscow. SILA decided to show the collection by using ordinary web cameras. Using four macbooks to record the models from different positions, the show went off with great success. SILA was thus able to organize a fashion show that combineed technology and tradition, fashion and art.
Ksenia Schnaider aimed to convey two concepts with her show: “Beauty is accessible to everyone,” and “The future is now.”
Trend Themes
1. Web-based Fashion Shows - Disruptive innovation opportunity: Expanding the reach of fashion shows by broadcasting them online, allowing for a global audience.
2. Virtual Runway Experiences - Disruptive innovation opportunity: Creating immersive virtual reality experiences for fashion shows, providing an interactive and engaging way for viewers.
3. Tech-integrated Fashion Shows - Disruptive innovation opportunity: Incorporating innovative technologies like web cameras, augmented reality, or holographic displays to enhance the fashion show experience.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embracing technology to transform the traditional fashion show format and reach a wider audience.
2. Technology - Disruptive innovation opportunity: Developing new platforms or tools to facilitate web-based fashion shows and improve the virtual viewing experience.
3. Event Management - Disruptive innovation opportunity: Integrating technology into event planning and production to create unique and engaging fashion show experiences.
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