The Fashion Quarterly NZ Summer Editorial Screams Serenity
Katie Pagnotta — November 21, 2012 — Fashion
References: acpmedia.co.nz & fashiongonerogue
The Fashion Quarterly NZ Summer Issue featuring model Natalia O'Nous is a serene view of fashion meets architecture.
The gorgeous spread titled 'American Beauty' was taken at the Stahl House of Los Angeles in California. The location is modern and majestic with great aerial views of the cityscape and several shots capture its essence. The shoot was styled by Marina Didovich and shot by photographer Steven Chee. Marina did an excellent job at picking the right clothes to complement the architecture and feel of Los Angeles. Sultry shots include Natalia dressed in stark white set against the pool as a backdrop. Simultaneously, Chee matched the accurate styling to create a complexity to the serene feeling the editorial gives off.
The entire shoot picks up light, reflections and uses the settings to evoke ethereal beauty. Natalia works a variety of poses and Chee is quick to capture her movement to manifest vivid snapshots for the Fashion Quarterly NZ Summer Issue.
The gorgeous spread titled 'American Beauty' was taken at the Stahl House of Los Angeles in California. The location is modern and majestic with great aerial views of the cityscape and several shots capture its essence. The shoot was styled by Marina Didovich and shot by photographer Steven Chee. Marina did an excellent job at picking the right clothes to complement the architecture and feel of Los Angeles. Sultry shots include Natalia dressed in stark white set against the pool as a backdrop. Simultaneously, Chee matched the accurate styling to create a complexity to the serene feeling the editorial gives off.
The entire shoot picks up light, reflections and uses the settings to evoke ethereal beauty. Natalia works a variety of poses and Chee is quick to capture her movement to manifest vivid snapshots for the Fashion Quarterly NZ Summer Issue.
Trend Themes
1. Architectural Fashion - Opportunity for fashion brands to collaborate with architectural spaces and create editorial spreads that combine fashion and architecture.
2. Serene Aesthetics - Opportunity for beauty and wellness brands to create products and experiences that evoke a serene and ethereal feeling.
3. Dynamic Styling - Opportunity for stylists and photographers to experiment with different styling techniques to enhance the complexity and emotion of fashion editorials.
Industry Implications
1. Fashion - Opportunity for fashion brands to explore unique locations and architecture as settings for their campaigns and editorials.
2. Architecture - Opportunity for architects and architectural firms to collaborate with fashion brands to create visually stunning and unique spaces for fashion shoots.
3. Beauty & Wellness - Opportunity for beauty and wellness brands to market products and services that promote a serene and ethereal aesthetic.
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