‘Mundane Things’ Shows Appreciation for Everyday Chore
Amy Wallace — August 1, 2013 — Fashion
References: thisispaper & lanciatrendvisions
Indian fashion designers Nikita and Tina Sutradhar pay tribute to everyday chores in a new collection that features fashion inspired by housework. The siblings, both graduates of London College of Fashion, founded fashion label Miuniku in London. 'Mundane Things,' the label’s A/W 2013 collection, is inspired by the everyday actions that we do not often notice, such as laundry and washing dishes.
“Mundane things is a project that aims to make mundane, daily things exciting to the viewer," the designers explain. “This design project explores the aspect of the processes involved in our daily chores and focuses on the monotony of our daily lives.” The colors were inspired by the graphics of laundry detergent Daz, as well as other plastic household items. Fabrics used in production include organza, jersey, wool and silk.
The result is a brightly colored, oversized and straight silhouette. The collection showcases clean lines, graphic details, and a bit of a retro look.
“Mundane things is a project that aims to make mundane, daily things exciting to the viewer," the designers explain. “This design project explores the aspect of the processes involved in our daily chores and focuses on the monotony of our daily lives.” The colors were inspired by the graphics of laundry detergent Daz, as well as other plastic household items. Fabrics used in production include organza, jersey, wool and silk.
The result is a brightly colored, oversized and straight silhouette. The collection showcases clean lines, graphic details, and a bit of a retro look.
Trend Themes
1. Everyday Chore-inspired Fashion - Opportunity for fashion brands to create collections that showcase appreciation for everyday chores.
2. Monotony of Daily Lives - Potential for design projects that explore and bring excitement to mundane, daily activities.
3. Clean Lines and Graphic Details - Trend for fashion designers to incorporate clean lines, bold graphics, and retro elements in their collections.
Industry Implications
1. Fashion - Fashion industry can tap into the trend of creating clothing inspired by household chores to offer unique and relatable designs.
2. Home & Lifestyle - Opportunity for home and lifestyle brands to collaborate with fashion designers and create chore-inspired products and home decor.
3. Graphic Design - Graphic designers can explore the use of bold graphics and retro aesthetics in their work, taking inspiration from everyday household items.
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