This Ad for Mercedes-Benz Berlin Fashion Week Features Comical Twists
Laura McQuarrie — January 20, 2015 — Autos
References: mercedes-benz & adverblog
Two things that some people tend to take very seriously are fashion and luxury cars—but not in this fashion ad for Mercedes-Benz Berlin Fashion Week. The ad is set up as a spoof, poking fun with comical moments like not being able to locate keys at an epic time to put them in the ignition, waiting around in a car and delivering intense monologues in front of other that has them as "Is he okay?"
In addition to an impressive car, the ad also features cameos from notable people in the fashion industry, such as Justin O'Shea, the buying director of online retail site My Theresa, the Chipperfield brothers, as well as fashion editors Veronika Heilbrunner and Julia Knolle. Rather than being branded as something that will only have appeal to either women or men, this blend of fashion, cars and comedy is so quirky that anyone can enjoy it.
In addition to an impressive car, the ad also features cameos from notable people in the fashion industry, such as Justin O'Shea, the buying director of online retail site My Theresa, the Chipperfield brothers, as well as fashion editors Veronika Heilbrunner and Julia Knolle. Rather than being branded as something that will only have appeal to either women or men, this blend of fashion, cars and comedy is so quirky that anyone can enjoy it.
Trend Themes
1. Fashion-ad-comedy - Using comedy in fashion ads is becoming a popular trend.
2. Fashion-industry-collaboration - Collaborating with notable fashion industry figures in ads provides a unique opportunity for luxury car brands to appeal to a wider audience.
3. Luxury-car-ads-with-humor - Creating ads that use humor and light-heartedness to sell luxury cars is a trend that can be further explored by luxury car brands.
Industry Implications
1. Automotive - Luxury car brands can take advantage of the trend of using humor in their ads to appeal to new customers and differentiate their brand.
2. Fashion - Collaborating with luxury car brands in ads provides fashion industry figures with a unique opportunity to showcase their personal style in a new and exciting way.
3. Advertising - The use of comedy in luxury car ads could open up new creative opportunities for advertisers and their clients to showcase their sense of humor while still delivering the brand message.
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