Farm Rx is a Vegan Skincare Line That Gets Its Efficacy from Plants
Laura McQuarrie — October 29, 2021 — Fashion
References: ca.naturecollection & ellecanada
Without parabens, phthalates, sulfates, mineral oils, artificial dyes and fragrances and other unnecessary chemical compounds, Farm Rx delivers clean and effective skincare thanks to the power of plant-based ingredients. The star of this vegan skincare line is bakuchiol, a popular alternative to retinol, and it is known to be just as effective for targeting fine lines, wrinkles and texture, but without causing sensitivity.
This potent ingredient can be found in products like Farm Rx’s Bakuchiol Serum and the brightening Bakuchiol Eye Cream. As a truly plant-powered skincare collection, products like the Super Greens Multivitamin Moisture Cream and the Super Greens Cooling Gel are packed with veggies like vitamin-rich Brussels sprouts and broccoli sprouts, along with green tea and moringa oil.
This potent ingredient can be found in products like Farm Rx’s Bakuchiol Serum and the brightening Bakuchiol Eye Cream. As a truly plant-powered skincare collection, products like the Super Greens Multivitamin Moisture Cream and the Super Greens Cooling Gel are packed with veggies like vitamin-rich Brussels sprouts and broccoli sprouts, along with green tea and moringa oil.
Trend Themes
1. Gentle Plant-powered Skincare - The trend of utilizing purely plant-based ingredients in the skincare world presents an opportunity for companies to explore the use of unconventional yet effective botanicals.
2. Bakuchiol as a Retinol Alternative - As more consumers become aware of the sensitivity-causing effects of retinol, the trend of using bakuchiol as a natural and equally effective alternative creates an opening for skincare companies to expand and innovate in this area.
3. Clean Beauty - The increasing demand for clean beauty and the preference for products free of parabens, sulfates, and other harmful chemicals encourages skincare companies to design and produce products that use only natural and safe ingredients.
Industry Implications
1. Skincare - The skincare industry can take advantage of the trend towards clean beauty and the use of plant-based ingredients to innovate their product lines, creating more sustainable products that cater to the demand for natural skincare.
2. Herbal Medicine - Farm Rx’s use of effective botanicals like bakuchiol presents an opportunity for the herbal medicine industry to explore the potential of plant-based alternatives for conventional medication.
3. Agriculture - Demand for botanicals such as Brussels sprouts, broccoli sprouts, and moringa oil creates an opportunity for the agricultural industry to explore the expansion and distribution of these crops, driving economic growth while meeting the needs of the skincare and herbal medicine industries.
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