These Fanta Halloween Soft Drinks are Limited-Edition and Refreshing
Michael Hemsworth — October 29, 2018 — Lifestyle
References: coca-colacompany & foodbev
These Fanta Halloween sodas have been announced as two refreshing drink options for consumers in the UK to pick up this season when seeking out a themed way to quench their thirst.
The limited-edition sodas come in two flavors including 'Blood Orange' and 'Pink Grapefruit,' which were chosen via a poll that took place in the UK earlier this year that garnered over 150,000 responses. The drinks are covered in spooky illustrations that have been drawn by Noma Bar, which are also being used across the Fanta Orange bottles and cans for a spooky seasonal touch.
The Fanta Halloween sodas are being promoted with a Snapchat promotion that will allow users to choose from a variety of differently branded filters and lenses.
The limited-edition sodas come in two flavors including 'Blood Orange' and 'Pink Grapefruit,' which were chosen via a poll that took place in the UK earlier this year that garnered over 150,000 responses. The drinks are covered in spooky illustrations that have been drawn by Noma Bar, which are also being used across the Fanta Orange bottles and cans for a spooky seasonal touch.
The Fanta Halloween sodas are being promoted with a Snapchat promotion that will allow users to choose from a variety of differently branded filters and lenses.
Trend Themes
1. Halloween-themed Limited Edition Beverages - Brands can leverage seasonal themes to create innovative product offerings and drive consumer engagement through fun and unique experiential marketing campaigns.
2. Crowdsourced Flavor Polls - Crowdsourcing campaigns can allow brands to involve their consumers in the product development process and create targeted offerings that meet consumer preferences and drive customer loyalty.
3. Snapchat Promotions - Leveraging popular social media channels like Snapchat can enable brands to reach younger audiences, engage with them through interactive filters and lenses, and build brand awareness and affinity.
Industry Implications
1. Beverage - Innovative beverage brands can tap into seasonal opportunities and create new flavors, designs and packaging formats to drive consumer excitement and preference and gain market share.
2. Marketing and Advertising - Marketing agencies can leverage new digital platforms and technologies to create unique, interactive experiences for clients and their customers, build brand affinity and drive measurable outcomes.
3. Social Media - Social media platforms can provide powerful channels for brands to connect with younger audiences through fun, shareable content, creative promotions and influencer collaborations, and enhance brand awareness and engagement.
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