Havas Blockchain Launched a Cryptocurrency-Based Fan Loyalty Program
Laura McQuarrie — June 7, 2018 — Business
References: havasblockchain.io & campaignlive
Havas Sports & Entertainment and Havas Blockchain created a cryptocurrency-based loyalty program for sports fans that will reward them for their engagement. The currency is designed to reward fans for their loyalty with digital coins that can be traded across various loyalty programs, redeemed for real consumer goods, exclusive content and even one-of-a-kind experiences.
As well as helping to reward fans, the cryptocurrency will also be used to provide targeted data to sponsors and partners for commercial offers.
Dozens of companies have announced plans to launch blockchain-based loyalty programs or branded digital coins to boost customer engagement. As customers tend to feel as though they have more power over how they choose to redeem their accrued loyalty program rewards, this kind of freedom inspires ongoing participation.
As well as helping to reward fans, the cryptocurrency will also be used to provide targeted data to sponsors and partners for commercial offers.
Dozens of companies have announced plans to launch blockchain-based loyalty programs or branded digital coins to boost customer engagement. As customers tend to feel as though they have more power over how they choose to redeem their accrued loyalty program rewards, this kind of freedom inspires ongoing participation.
Trend Themes
1. Blockchain-based Loyalty Programs - Creating loyalty programs using blockchain technology offers disruptive innovation opportunities by providing more transparency, security, and flexibility for customers.
2. Cryptocurrency Rewards - Rewarding sports fans with cryptocurrencies can disrupt the traditional loyalty program model by offering digital coins that have real-world value and can be traded or redeemed for unique experiences.
3. Targeted Data for Sponsors and Partners - Harnessing the power of cryptocurrency-based loyalty programs can generate disruptive innovation opportunities by enabling the collection and analysis of targeted data, allowing sponsors and partners to deliver more personalized commercial offers.
Industry Implications
1. Sports and Entertainment - The sports and entertainment industry can benefit from disruptive innovation opportunities by implementing blockchain-based loyalty programs and cryptocurrency rewards to enhance fan engagement.
2. Retail and Consumer Goods - By integrating blockchain-based loyalty programs, the retail and consumer goods industry can revolutionize the way customers redeem their rewards, providing more options and increasing ongoing participation.
3. Marketing and Advertising - The marketing and advertising industry can capitalize on blockchain-based loyalty programs and targeted data analysis to create more personalized and effective commercial offers for sponsors and partners.
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