Artist Patrik Svensson Inserts Trademarks into Famous Names
Meghan Young — January 26, 2015 — Pop Culture
References: ps-illustration.tumblr & designtaxi
There are famous names and then there are the people behind the names. One artist has decided to combine the two in a whimsical illustration series that many will have to look at twice to notice the tiny details. Although the famous names take on a casual calligraphy of sorts, carefully embedded within are nods to their character.
For instance, Peter Pan can be seen flying into the sky as a fairy tale 'T' while the S in Shelock Holmes looks suspiciously like a pipe. Illustrated by Patrik Svensson, an artist hailing from Sweden, the famous names creatively show how some people and characters can be defined by a single action or object. Of course, it helps when such famous names are rendered by as talented an artist as Svensson.
For instance, Peter Pan can be seen flying into the sky as a fairy tale 'T' while the S in Shelock Holmes looks suspiciously like a pipe. Illustrated by Patrik Svensson, an artist hailing from Sweden, the famous names creatively show how some people and characters can be defined by a single action or object. Of course, it helps when such famous names are rendered by as talented an artist as Svensson.
Trend Themes
1. Trademark Illustrations - Whimsically inserting trademarks into famous names creates a playful and memorable way to promote brands.
2. Casual Calligraphy - The use of casual calligraphy techniques can make famous names and brands feel more approachable and relatable.
3. Character Nods - Nodding to a character's defining traits can help reinforce their identity and build a stronger connection with fans.
Industry Implications
1. Advertising - Trademark illustrations can be used in advertising campaigns to make brands more memorable and engaging.
2. Graphic Design - The use of casual calligraphy and character nods can add personality and uniqueness to graphic design projects.
3. Entertainment - Whimsical illustrations nodding to famous characters can be used on merchandise in the entertainment industry to create collectible items for fans.
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