The Royal Hawaiian Orchards Family-Sized Serving Bag is 24 Ounces
Michael Hemsworth — June 12, 2020 — Marketing
References: royalhawaiianorchards & snackandbakery
The Royal Hawaiian Orchards family-sized serving bag is a new offering from the brand that will provide consumers with a way to keep its signature macadamia nut snacks on hand for continuous enjoyment without feeling restricted.
The new serving size includes 24 ounces of product, which makes it perfect for families or households where consumers want to keep more of the snack on hand. The product targets the increasing number of consumers seeking out healthier snack options that will work to satisfy hunger and cravings.
General Manager of Sales and Marketing K.C. Blinn spoke on the Royal Hawaiian Orchards family-sized serving bag saying, "The creation of a family-sized product gives consumers the opportunity to continue enjoying Royal Hawaiian Orchards in their homes, but this time, with ample opportunity to share with the whole family. With the majority of Americans still working and learning from home, we wanted to offer a one-stop, healthy option to help feed and nourish the entire household. Whether it’s a quick snack to keep you focused in between Zoom calls, or a delicious reward for finishing your math assignment, our gluten-free, Keto, Paleo, and vegan-friendly macadamias are sure to please.”
The new serving size includes 24 ounces of product, which makes it perfect for families or households where consumers want to keep more of the snack on hand. The product targets the increasing number of consumers seeking out healthier snack options that will work to satisfy hunger and cravings.
General Manager of Sales and Marketing K.C. Blinn spoke on the Royal Hawaiian Orchards family-sized serving bag saying, "The creation of a family-sized product gives consumers the opportunity to continue enjoying Royal Hawaiian Orchards in their homes, but this time, with ample opportunity to share with the whole family. With the majority of Americans still working and learning from home, we wanted to offer a one-stop, healthy option to help feed and nourish the entire household. Whether it’s a quick snack to keep you focused in between Zoom calls, or a delicious reward for finishing your math assignment, our gluten-free, Keto, Paleo, and vegan-friendly macadamias are sure to please.”
Trend Themes
1. Family-sized Snack Bags - The trend of offering family-sized snack bags meets the growing demand for convenient and shareable snack options in households.
2. Healthier Snack Choices - The trend of consumers seeking out healthier snack options presents an opportunity to create innovative and nutritious snacks that satisfy hunger and cravings.
3. Home-based Snacking - The trend of working and learning from home creates a need for convenient and nourishing snack options that can be enjoyed throughout the day.
Industry Implications
1. Snack Food Industry - The snack food industry can innovate by developing family-sized snack bags to cater to the needs of households and provide a convenient snacking experience.
2. Healthy Food Industry - The healthy food industry can seize the opportunity to create innovative and nutritious snacks that offer healthier alternatives to traditional snacks.
3. Food Delivery Industry - The food delivery industry can tap into the trend of home-based snacking by offering curated snack boxes that are delivered directly to consumers' homes for convenient and enjoyable snacking experiences.
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