The NYC-Inspired Fair Trade Children’s Toy is Adorable
Tia Clarke — January 18, 2013 — Social Good
References: oeufnyc
These NYC-inspired plushes are too cool for school! Inspired by classic symbols of the big apple, like an actual big apple, yellow taxis, a Brooklyn Brownstone and the Empire State Building—these Oeuf plushes are made from 100% Baby Alpaca wool.
The cute toys also get points for being a fair trade children’s toy. Oeuf are in a unique partnership with indigenous women of Bolivia to create sustainable wages that enable their children’s schooling.
Alpaca wool is a soft and hypo-allergenic fibre—making it great for children with allergies.
Oeuf, which means egg in French, are a New York-based eco-friendly line that specialize in eco-friendly baby furniture, organic clothing for newborns and fair trade clothing and accessories.
The cute toys also get points for being a fair trade children’s toy. Oeuf are in a unique partnership with indigenous women of Bolivia to create sustainable wages that enable their children’s schooling.
Alpaca wool is a soft and hypo-allergenic fibre—making it great for children with allergies.
Oeuf, which means egg in French, are a New York-based eco-friendly line that specialize in eco-friendly baby furniture, organic clothing for newborns and fair trade clothing and accessories.
Trend Themes
1. Metropolis-themed Snuggle Toys - Opportunity for creating a line of city-themed plush toys inspired by other major cities around the world.
2. Fair Trade Children’s Toys - Opportunity to develop a range of fair trade toys using sustainable materials and supporting artisans in developing countries.
3. Eco-friendly Baby Products - Opportunity to expand into eco-friendly baby products beyond toys, such as furniture, clothing, and accessories.
Industry Implications
1. Baby Toy Industry - Disruptive innovation lies in creating unique and sustainable toy designs that incorporate elements from iconic cities.
2. Fair Trade Industry - Opportunity to collaborate with indigenous artisans to produce fair trade toys and other sustainable products.
3. Eco-friendly Retail Industry - Disruption can be found in expanding the product offerings to include a wide range of eco-friendly baby products in addition to toys.
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