The Fagor Brandt Spoutnik 'Encounter' Campaign Camouflages Appliances
Emily Evans — June 9, 2011 — Art & Design
References: brandt-spoutnik & adsoftheworld
The Fagor Brandt Spoutnik 'Encounter' ads show that appliance ads don't have to be dull or boring and that appliances can be funky. The microwaves showcased in these four ads created by advertising agency DDB in Paris totally transforms traditional microwaves.
These microwaves amongst the Fagor Brandt Spoutnik 'Encounter' ads are not your average appliances -- they are totally rad! From their bright neon colors, to their spherical shape -- these ads prove that microwaves can be far cooler than the white boxy ones most people tend to know.
By placing these microwaves amongst other scenery, these Fagor Brandt Spoutnik 'Encounter' ads add mystery to their product, and really reinforce the text featured in the ad, "Spoutnik, the microwave that doesn't look like a microwave."
These microwaves amongst the Fagor Brandt Spoutnik 'Encounter' ads are not your average appliances -- they are totally rad! From their bright neon colors, to their spherical shape -- these ads prove that microwaves can be far cooler than the white boxy ones most people tend to know.
By placing these microwaves amongst other scenery, these Fagor Brandt Spoutnik 'Encounter' ads add mystery to their product, and really reinforce the text featured in the ad, "Spoutnik, the microwave that doesn't look like a microwave."
Trend Themes
1. Microwave Redesign - The Fagor Brandt Spoutnik 'Encounter' campaign showcases a radical redesign of traditional microwaves, opening opportunities for other brands to explore innovative and eye-catching designs.
2. Funky Appliance Ads - The Fagor Brandt Spoutnik 'Encounter' campaign demonstrates that appliance ads don't have to be dull or boring, inspiring other brands to create more engaging and creative advertisements.
3. Alternative Microwave Aesthetics - The Fagor Brandt Spoutnik 'Encounter' ads challenge the conventional aesthetics of microwaves, presenting the opportunity for brands to explore alternative designs and stand out in the market.
Industry Implications
1. Home Appliances - The Fagor Brandt Spoutnik 'Encounter' campaign offers disruptive innovation opportunities for home appliance manufacturers to rethink and revitalize traditional microwave designs.
2. Advertising and Marketing - The Fagor Brandt Spoutnik 'Encounter' ads showcase a creative approach to appliance advertising, inspiring advertising and marketing professionals to think outside the box and create campaigns that capture attention.
3. Product Design - The Fagor Brandt Spoutnik 'Encounter' ads present an opportunity for product designers to explore new and unique aesthetics for microwave designs, pushing the boundaries of conventional home appliance design.
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