Factor:Recurso Designs the Caché Architectural Coverings
Jamie Danielle Munro — March 28, 2014 — Art & Design
References: factor-recurso & designboom
Factor:Recurso is an architectural studio that designed the showroom for Caché Architectural Coverings. The goal here was to create an experience for consumers that focused on the sense of touch, rather than influence a person's judgement based on the naming of the product.
To achieve these goals, Factor:Recurso designed the store so that the material finishes are hung on the surrounding walls. They are ordered according to color, and consumers are encouraged to walk around the store and feel the various designs. Considering Cache Architectural Coverings is trying to sell material based on the feel of its products, this is a great way to get rid of any other clutter that could potentially influence a customers decision on what to buy.
Photo Credits: designboom, factor-recurso
To achieve these goals, Factor:Recurso designed the store so that the material finishes are hung on the surrounding walls. They are ordered according to color, and consumers are encouraged to walk around the store and feel the various designs. Considering Cache Architectural Coverings is trying to sell material based on the feel of its products, this is a great way to get rid of any other clutter that could potentially influence a customers decision on what to buy.
Photo Credits: designboom, factor-recurso
Trend Themes
1. Tactile-focused Showrooms - Designing showrooms that prioritize the sense of touch can create a unique and immersive shopping experience.
Industry Implications
1. Architectural Design - Architectural firms can explore innovative showroom designs that enhance the tactile experience for consumers.
2. Home Furnishings - Home furnishings companies can create showrooms that allow customers to physically interact with materials to make more informed purchasing decisions.
3. Retail - Retailers can incorporate tactile-focused showrooms to differentiate themselves and attract customers seeking a sensory shopping experience.
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