Facebook Restaurant Reservations Will Soon Become Possible
Alyson Wyers — August 22, 2013 — Lifestyle
References: facebook & entrepreneur
Thanks to a new partnership with OpenTable, Facebook restaurant reservations will soon become a thing. The social media juggernaut is teaming up with a reservation service app so users can make reservations using Facebook mobile. The OpenTable feature will be displayed as a button on the restaurant's mobile Facebook page, below its address. Users will have access to table availability options and if they choose to make a reservation, Facebook will send the appropriate contact information as receipt by way of email. To begin with, the Facebook restaurant reservations will only be available to iOS users.
This partnership allows for business and social media to connect in a new and exciting way. One can do all this through Facebook, without having to open a new OpenTable app.
This partnership allows for business and social media to connect in a new and exciting way. One can do all this through Facebook, without having to open a new OpenTable app.
Trend Themes
1. Mobile Restaurant Reservations - The partnership between Facebook and OpenTable enables mobile restaurant reservations through the Facebook app, eliminating the need for a separate reservation service app.
2. Social Media Integration - Social media and business are further integrated with the ability to make restaurant reservations directly through Facebook, creating new opportunities for engagement and customer interaction.
3. Convenient Booking Process - Facebook's collaboration with OpenTable simplifies the table booking process by offering table availability options and sending booking receipts via email, providing a seamless and convenient experience for users.
Industry Implications
1. Hospitality - The partnership between Facebook and OpenTable disrupts the restaurant reservation process within the hospitality industry, allowing users to make bookings directly through Facebook for a more streamlined experience.
2. Social Media - Social media platforms, like Facebook, are becoming increasingly influential in industries such as hospitality, as they offer new ways for businesses to engage with customers and facilitate transactions.
3. Mobile Applications - The integration of OpenTable's reservation service into the Facebook mobile app showcases a disruptive innovation opportunity for mobile application developers to expand functionality and enhance user experiences.
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