The Facebook Mentions App Tracks Celebrity Interactions on Social Media
Vasiliki Marapas — December 18, 2014 — Pop Culture
References: itunes.apple & gizmodo
The Facebook Mentions app monitors your activity on the social media platform -- if you're a celebrity, that is. Yes, that's right, the app is only available for those who are famous enough to be "verified" on Facebook and other social media outlets.
The app is geared towards more towards users posting their own content, rather than reading what other people have chosen to share. There is a separate feature that curates all the "mentions" the user has accrued, making it easy for them to keep tabs on what the public is saying about them.
For now, the app is only available for public figures; however, in the future, it may expand to regular Joes like you and me.
The app is geared towards more towards users posting their own content, rather than reading what other people have chosen to share. There is a separate feature that curates all the "mentions" the user has accrued, making it easy for them to keep tabs on what the public is saying about them.
For now, the app is only available for public figures; however, in the future, it may expand to regular Joes like you and me.
Trend Themes
1. Celebrity Social Media Monitoring - The Facebook Mentions app provides an opportunity for businesses to develop social media monitoring tools specifically tailored for celebrities.
2. Curated Mentions Feature - The curated mentions feature in the Facebook Mentions app highlights the need for personalized and targeted content curation platforms that cater to individual influencers and public figures.
3. Expansion to Non-celebrities - The potential future expansion of the Facebook Mentions app to regular users opens up opportunities for businesses to create similar platforms that provide personalized content curation and social media monitoring for a wider audience.
Industry Implications
1. Social Media Monitoring Tools - The Facebook Mentions app creates a demand for specialized social media monitoring tools designed for celebrities and influencers.
2. Content Curation Platforms - The curated mentions feature in the Facebook Mentions app highlights the need for content curation platforms that can cater to the specific needs of celebrities and public figures.
3. Personalized Social Media Platforms - The potential expansion of the Facebook Mentions app to non-celebrities creates opportunities for businesses to develop personalized social media platforms that offer content curation and monitoring services for individual users.
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