The Facebook by TBWA Campaign Cautions About Online Interactions
Meghan Young — August 24, 2012 — Pop Culture
At first the Facebook by TBWA campaign may seem like a parody of the 'Like' feature used on the leading social media website. It becomes quickly apparent, however, that it is much more than that. It is an ad campaign cautioning Facebook users to be aware of their actions online. A simple click of the button can cause quite a bit of trouble. For instance, one poster reads, "Your like can ignite a riot" while another states, "Your like can hurt someone's feelings."
Art directed and illustrated by Pankaj Bhagat, the Facebook by TBWA campaign has been created in reaction to political unrest and violence in Assam. Although many other cities and countries don't have to worry about such consequences, it can never hurt to be more conscious of how interactions on social media can change lives.
Art directed and illustrated by Pankaj Bhagat, the Facebook by TBWA campaign has been created in reaction to political unrest and violence in Assam. Although many other cities and countries don't have to worry about such consequences, it can never hurt to be more conscious of how interactions on social media can change lives.
Trend Themes
1. Cautionary Social Media Ads - This trend presents an opportunity for companies to create ad campaigns that caution users about the potential negative effects of their actions on social media platforms.
2. Awareness of Online Interactions - This trend highlights the need for businesses to educate their employees and customers about the potential consequences of their online interactions on social media platforms.
3. Social Media Impact on Society - This trend calls for businesses to study and analyze the impact of social media interactions on society, allowing for the identification of disruptive innovations in the field of online communication and community-building.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can utilize this trend to develop innovative campaigns that raise awareness about responsible social media usage and the potential consequences of online interactions.
2. Digital Media and Technology - This trend presents an opportunity for companies in the digital media and technology industry to develop tools, platforms, or educational resources that promote safer and more responsible social media interactions.
3. Social Sciences and Psychology - This trend highlights the need for professionals in the social sciences and psychology sectors to study the psychological and societal impacts of social media interactions, leading to potential disruptive innovations in the field of online behavior and mental health.
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