Facebook is Using Face Recognition Technology to Help Users Control Images
Joey Haar — December 20, 2017 — Social Media
References: newsroom.fb & techcrunch
In an effort to make its user experience safer and more controllable, Facebook has begun to roll out a new tool called 'Photo Review' that uses face recognition technology. The tool will analyze newly uploaded photos on the social media platform, and if that picture includes what Facebook's algorithm believes to be a picture of a user, it will notify them — regardless of whether they've been tagged.
Though Photo Review won't allow users to forcibly remove images with their faces in them, it gives users the option to include a tag, remove a tag, or contact the poster to request a removal.
Face recognition technology being rolled out by such a large platform is cause for privacy concern, so Facebook has enabled an opt out for all users with access to Photo Review. Facebook has stated that the tool will be available to most users other than those in Canada and the EU.
Though Photo Review won't allow users to forcibly remove images with their faces in them, it gives users the option to include a tag, remove a tag, or contact the poster to request a removal.
Face recognition technology being rolled out by such a large platform is cause for privacy concern, so Facebook has enabled an opt out for all users with access to Photo Review. Facebook has stated that the tool will be available to most users other than those in Canada and the EU.
Trend Themes
1. Face Recognition Privacy Controls - There is an opportunity for companies to develop comprehensive privacy controls for Face Recognition technology that are accessible and easy to use.
2. Opt-out and Privacy Compliance - As companies begin to implement facial recognition technologies, being transparent with users and providing opt-out options will become crucial for legal compliance and public trust.
3. Image Monitoring Solutions - With organizations now having the ability to monitor images in real-time, there is an opportunity for image and video content platforms to offer more sophisticated moderation tools.
Industry Implications
1. Social Media - Social media platforms need to continue to develop more sophisticated privacy controls and transparent face recognition technology.
2. Privacy and Security - Companies specializing in privacy and security will be in high demand as other platforms implement facial recognition technology to comply with regulatory and consumer demands.
3. Content Moderation - There is an opportunity for companies that offer content moderation solutions (such as chatbots and image recognition technology) to continue to grow and integrate face recognition technology.
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