TikTok Star Noen Eubanks is the New Face of Celine
Laura McQuarrie — December 14, 2019 — Fashion
In the past, Celine has centered its campaigns around established celebrities, actors and acclaimed novelists but the new face of Celine appeals to a fresh new generation. The French fashion house selected 18-year-old TikTok influencer Noen Eubanks as the face of its brand and introduced the "teen idol" with a black and white campaign.
On TikTok, the social media platform loved by Gen Z, Eubanks has over 7.5 million followers and is known for his silly, fun videos, many of which feature dancing, lip-synching and play with hair and makeup. TikTok is becoming not just a place for brands to create authentic, viral short-form content but also scope out highly creative up-and-coming collaborators who have the potential to capture the interests of entirely new demographics.
Image Credit: Celine
On TikTok, the social media platform loved by Gen Z, Eubanks has over 7.5 million followers and is known for his silly, fun videos, many of which feature dancing, lip-synching and play with hair and makeup. TikTok is becoming not just a place for brands to create authentic, viral short-form content but also scope out highly creative up-and-coming collaborators who have the potential to capture the interests of entirely new demographics.
Image Credit: Celine
Trend Themes
1. Gen Z Influencer Campaigns - The rise of Gen Z influencers presents an opportunity for brands to reach a younger audience through authentic and relatable campaigns.
2. Tiktok Influencer Marketing - TikTok's popularity among Gen Z makes it a prime platform for brands to collaborate with influencers and tap into a growing market.
3. Authentic Short-form Content - Brands can leverage TikTok's format to create authentic and engaging short-form content that resonates with younger consumers.
Industry Implications
1. Fashion - The fashion industry can embrace Gen Z influencers like Noen Eubanks to connect with the younger demographic and stay on top of current trends.
2. Social Media Marketing - The rise of TikTok influencer marketing opens up new opportunities for social media marketing agencies to help brands connect with Gen Z consumers.
3. Beauty - Beauty brands can collaborate with TikTok influencers to showcase their products and demonstrate different makeup and hair techniques to a wider audience.
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