These Isshindo Face Masks Save Your Skin and Tokyo's Zoo Animals
Laura McQuarrie — May 17, 2014 — Eco
References: nlab.itmedia.co.jp & en.rocketnews24
Face masks are great for their skin-improving benefits, but for the time you've got one on, you temporarily look a little scary—but as Japanese company Isshindo is proving, this doesn't have to be.
Isshindo specializes in small snack items, but since last year, its been branching out into the world of beauty and selling face masks. Now, in partnership with the Ueno Zoo in Tokyo, Isshindo has designed two cute masks after Kunde the Sumatran tiger and pandas Ri Ri and Shin Shin from the zoo.
A portion of the proceeds from the sales of the face masks will go towards protecting the animals and improving their facilities at the zoo. The panda and tiger face masks come in a set for about $8, available as of May 23.
Isshindo specializes in small snack items, but since last year, its been branching out into the world of beauty and selling face masks. Now, in partnership with the Ueno Zoo in Tokyo, Isshindo has designed two cute masks after Kunde the Sumatran tiger and pandas Ri Ri and Shin Shin from the zoo.
A portion of the proceeds from the sales of the face masks will go towards protecting the animals and improving their facilities at the zoo. The panda and tiger face masks come in a set for about $8, available as of May 23.
Trend Themes
1. Animal-inspired Face Masks - There is a rise in face masks designed after animals, creating a unique and playful skincare experience.
2. Collaborations Between Beauty Brands and Conservation Efforts - The partnership between Isshindo and Ueno Zoo demonstrates a trend of beauty brands supporting animal conservation through product sales.
3. Benefit-driven Consumer Purchases - Consumers are more likely to purchase products that not only benefit them but also contribute to a larger cause, such as protecting animals and improving their habitats.
Industry Implications
1. Beauty and Skincare Industry - The beauty industry can tap into the trend of animal-inspired face masks to create innovative and appealing skincare products.
2. Zoos and Wildlife Conservation - Zoos can explore collaborations with beauty brands to raise funds for animal conservation while engaging customers in an interactive and unique way.
3. E-commerce and Retail - Online retailers can cater to consumers' desire for benefit-driven purchases by offering animal-inspired skincare products and promoting their philanthropic initiatives.
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