Shiseido's Polishing Face Brush Takes After the Camellia Flower
Laura McQuarrie — October 5, 2019 — Fashion
Japanese cosmetics and skincare brand Shiseido released the Hanatsubaki Hake Polishing Face Brush as an elegant cosmetics applicator to buff the skin and provide a smooth finish. The design of the four-petal face brush was based on the shape of the camellia flower and as a result, its shape is useful for maintaining optimal contact. The brush also integrates Hidden Core technology so that the pressure is controlled when powdered, liquid or cream products are applied to the face, ensuring an even and streak-free finish.
The ergonomically designed Shiseido face brush features boldly colored high-performance synthetic fibers that work with a wide variety of makeup products and a design that is elegantly crafted in Japan.
The ergonomically designed Shiseido face brush features boldly colored high-performance synthetic fibers that work with a wide variety of makeup products and a design that is elegantly crafted in Japan.
Trend Themes
1. Flower-shaped Brushes - New, unconventional design for applicators and brushes provides opportunities to enhance product efficiency and quality.
2. Hidden Core Technology - Innovation in brush design elements presents novel ways of creating, distributing and implementing various types of skin care products.
3. Ergonomic Design - Improved design elements of applicators and brushes optimize the application process for better customer usability.
Industry Implications
1. Cosmetics - Cosmetics companies can leverage similar 'flower and hidden core technology' design elements for their applicators and brushes.
2. Skincare - Skincare product manufacturers can integrate design features like ergonomic brush design and hidden core technology to optimize the delivery of their products and services.
3. Pacific Asian Market - Pacific Asian market can potentially benefit in adopting the flower-shaped brush design in their local traditional practices and culture.
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