Faber-Castell Cosmetics Launches its Reverie Concept
Elena Rahman — October 8, 2021 — Fashion
References: faber-castell-cosmetics & cosmeticsbusiness
Faber-Castell Cosmetics Launched the Reverie concept for more sustainable packaging innovation. The new concept features vegan and natural ingredients as well as nourishing formulas that contain vitamin E, shea butter, and bisabolol. Reverie responds to consumer demands for environmentally conscious and dynamic products among the upcoming generation Z.
The brand's new innovations include a one-click cartridge for quick and easy refill of liquid eyeliners. The eyeliner's formula is made from vegan, water-based ingredients with a highly pigmented finish. Faber-Castell Cosmetics also extends to its crease-proof liquid eyeliners with matte color options, as well as its moisturizing lipsticks made with bio-glitter. The range also includes s brow and lip liner that combines PEFC-certified wood with airtight packaging.
Image Credit: Faver-Castelle
The brand's new innovations include a one-click cartridge for quick and easy refill of liquid eyeliners. The eyeliner's formula is made from vegan, water-based ingredients with a highly pigmented finish. Faber-Castell Cosmetics also extends to its crease-proof liquid eyeliners with matte color options, as well as its moisturizing lipsticks made with bio-glitter. The range also includes s brow and lip liner that combines PEFC-certified wood with airtight packaging.
Image Credit: Faver-Castelle
Trend Themes
1. Sustainable Cosmetic Packaging - The consumer demand for eco-friendly cosmetics packaging creates an opportunity to innovate new, sustainable materials and packaging designs.
2. Vegan Beauty Products - There is a growing demand for vegan beauty products, creating opportunities for development of new ingredients and formulations, as well as ethical and environmentally conscious branding.
3. Refillable Beauty Products - One of the brand's innovations is a one-click cartridge for quick and easy refill of liquid eyeliner, indicating a rising trend in refillable beauty products that reduces packaging waste and encourages customer loyalty.
Industry Implications
1. Cosmetics Manufacturing - With the increasing emphasis on sustainability and veganism among consumers, the cosmetics manufacturing industry has an opportunity to develop and market more eco-friendly and animal-free cosmetic products and packaging.
2. Packaging Industry - As the cosmetics industry shifts towards more sustainable and eco-friendly packaging materials, the packaging industry has an opportunity to innovate and develop new materials and designs that meet the needs of these consumers.
3. Beauty Retail Industry - As the demand for ethical and sustainable beauty products continues to grow, the beauty retail industry can capitalize on this by offering a wider selection of eco-friendly and cruelty-free products, emphasizing their positive impact on the environment and animal welfare.
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