Sensee's Latest Glasses Collection Aims to Reduce Screen Strain
Jana Pijak — April 13, 2016 — Marketing
In addition to its color-blocked eyewear packaging, Sensee is changing the way consumers see with its screen-focused glasses collection that aims to reduce eye strain among tech users. While screen-related eye strain is a common side effect of being addicted to technology, many ignore these symptoms until they are made worse over time.
Hoping to reduce eye strain and improve vision, glasses brand Sensee creates a collection of frames that specifically targets those who spend a significant amount of time in front of a screen. Sensee's frames are handmade in France and are specially designed to protect wearers from the harmful effects of blue light.
The affordable glasses are priced at an affordable rate and boast boxed cases that are color-blocked to catch the eye of design-conscious shoppers.
Hoping to reduce eye strain and improve vision, glasses brand Sensee creates a collection of frames that specifically targets those who spend a significant amount of time in front of a screen. Sensee's frames are handmade in France and are specially designed to protect wearers from the harmful effects of blue light.
The affordable glasses are priced at an affordable rate and boast boxed cases that are color-blocked to catch the eye of design-conscious shoppers.
Trend Themes
1. Screen-focused Glasses - The rise of screen-related eye strain has created an opportunity for innovative glasses that specifically target this issue.
2. Blue Light Protection - With the increasing amount of time people spend in front of screens, there is a need for glasses that protect wearers from the harmful effects of blue light.
3. Color-blocked Packaging - Eye-catching color-blocked packaging offers a disruptive opportunity to attract design-conscious shoppers to eyewear products.
Industry Implications
1. Eyewear - The eyewear industry can tap into the growing demand for screen-focused glasses that reduce eye strain and improve vision.
2. Technology - The increasing reliance on screens creates a market for blue light protection technologies, opening doors for innovative solutions.
3. Design - The use of color-blocked packaging presents an opportunity for design-conscious industries to create visually appealing products and packaging.
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