Peripetie Creates Spectacular Reflective Ads for 'Eyewear Magazine'
Anne Booth — September 29, 2013 — Fashion
References: trendland & behance.net
These advertisements for 'Eyewear Magazine' are futuristic and fashionable as the models sport their shades to be safe from the flying laser lights around them. Mirrored clothing and colorful fur fashions are seen within the shoot that add to the angles and dynamics of the photographs.
This is one of the most eye-catching ads for glasses, as colorful lights are displayed on the model's face and body. The models stand frozen solid as the lights and clothing around them create all of the action and the movement within the images.
By using the bright colors and lights, the ad becomes more eye-catching than simply having the glasses worn within sunlight. A more modern, fashionable twist is infused into the advertisement campaign for 'Eyewear Magazine,' making it more relevant to modern day.
This is one of the most eye-catching ads for glasses, as colorful lights are displayed on the model's face and body. The models stand frozen solid as the lights and clothing around them create all of the action and the movement within the images.
By using the bright colors and lights, the ad becomes more eye-catching than simply having the glasses worn within sunlight. A more modern, fashionable twist is infused into the advertisement campaign for 'Eyewear Magazine,' making it more relevant to modern day.
Trend Themes
1. Futuristic Advertising - Using laser lights and colorful fur fashions adds a futuristic touch to traditional advertising.
2. Reflective Fashion - Mirrored clothing and angles in photography create dynamic and visually striking fashion ads.
3. Interactive Advertising - The use of laser lights and frozen models create an interactive experience for viewers.
Industry Implications
1. Fashion - The incorporation of mirrored clothing and colorful fur fashions could disrupt traditional fashion advertising.
2. Eyewear - The use of laser lights and dynamic photography could provide new avenues for eyewear advertising.
3. Photography - Exploring angles and dynamics in photography through laser light shows could transform advertising campaigns.
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