This Startup Provides Consumers with Eye Exams On-Demand
Katherine Pendrill — June 7, 2016 — Lifestyle
References: goblink.co & technologyreview
'Blink' is a New York-based service that provides consumers with eye exams on-demand thanks to the use of smartphone-compatible gadgets. With consumers leading increasingly busy lives, there is a growing demand for on-demand services. This startup takes the hassle out of making an appointment for an eye exam by coming directly to the patient's home or office.
To use the service, customers simply choose an appointment time between 9 AM and 9 PM, any day of the week. Blink will then send a visioneer to the customer's home or office to perform the eye exam. Instead of the bulky equipment found in a traditional optometry office, Blink technicians use a trio of smartphone-compatible devices to perform the vision test. The technician will then write up the necessary prescription and e-mail it directly to the customer.
Blink not only makes eye exams more convenient for busy consumers, but it also makes the process more affordable by reducing the need for the kind of expensive equipment used in optometry offices.
To use the service, customers simply choose an appointment time between 9 AM and 9 PM, any day of the week. Blink will then send a visioneer to the customer's home or office to perform the eye exam. Instead of the bulky equipment found in a traditional optometry office, Blink technicians use a trio of smartphone-compatible devices to perform the vision test. The technician will then write up the necessary prescription and e-mail it directly to the customer.
Blink not only makes eye exams more convenient for busy consumers, but it also makes the process more affordable by reducing the need for the kind of expensive equipment used in optometry offices.
Trend Themes
1. On-demand Healthcare - Startup Blink provides consumers with on-demand eye exams, highlighting a trend towards personalized healthcare services available from anywhere at any time.
2. Smartphone-assisted Diagnostics - Blink technicians use smartphone-compatible gadgets for eye exams, a disruptive innovation opportunity that could result in the development of similar devices for other diagnostic procedures.
3. Telemedicine - Blink utilizes telemedicine to provide remote eye exams, paving the way for telemedicine to expand further and revolutionize healthcare accessibility.
Industry Implications
1. Healthcare - Blink's on-demand eye exams cater to busy consumers, disrupting the traditional optometry office industry and highlighting a new segment of healthcare services.
2. Telecommunications - Blink's use of smartphone technology for vision testing identifies a disruptive innovation opportunity in the intersection of telecommunications and healthcare.
3. Technology - The utilization of smartphone-compatible equipment by Blink for eye exams is a clear indication of the integration of technology in the healthcare industry, leading to further innovation in other healthcare-related technologies.
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