The CVS ExtraCare BeautyClub Loyalty Program Has Been Enhanced
Michael Hemsworth — November 5, 2021 — Business
References: cvs & drugstorenews
The CVS Pharmacy ExtraCare BeautyClub loyalty program has been enhanced by the brand to help entice shoppers with some exclusive perks just for making their regular purchases or splurging on themselves. The program will now include a range of added benefits including the choice of a free beauty product when the shopper spends $30 on a qualifying beauty purchase. Members of the program will also receive an additional 10% back in ExtraBucks on designated days to help them maximize every dollar they spend.
Vice President of Merchandising, Beauty and Personal Care Andrea Harrison spoke on the enhancements to the CVS Pharmacy ExtraCare BeautyClub loyalty program saying, "We are always looking for ways to inspire our beauty customers with a selection — and an experience — that simultaneously offers value and innovation. In line with our ongoing mission to deliver the brands and trends that speak to our customers, the revamped BeautyClub makes the discovery of cutting-edge products and wellbeing solutions more exciting and accessible than ever before.”
Vice President of Merchandising, Beauty and Personal Care Andrea Harrison spoke on the enhancements to the CVS Pharmacy ExtraCare BeautyClub loyalty program saying, "We are always looking for ways to inspire our beauty customers with a selection — and an experience — that simultaneously offers value and innovation. In line with our ongoing mission to deliver the brands and trends that speak to our customers, the revamped BeautyClub makes the discovery of cutting-edge products and wellbeing solutions more exciting and accessible than ever before.”
Trend Themes
1. Enhanced Beauty Reward Programs - Brands can enhance their existing beauty reward programs by offering added benefits like free product choices and exclusive discounts.
2. Personalized Beauty Loyalty Programs - Brands can personalize their beauty loyalty programs by offering rewards that align with individual customer preferences and purchase behaviors.
3. Sustainability-driven Beauty Loyalty Programs - Brands can incorporate sustainable practices into their beauty loyalty programs, such as green packaging or offering rewards for recycling.
Industry Implications
1. Retail - Retailers can improve their beauty reward programs to build customer loyalty and drive sales.
2. Cosmetics - Cosmetics brands can differentiate themselves by customizing their loyalty programs to offer personalized rewards and benefits.
3. Sustainability - Sustainability-focused brands can tap into the beauty industry and create loyalty programs that promote sustainable practices and values.
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