Masarati Launched the 'Extra10' Warranty for New Customers
Colin Smith — August 8, 2022 — Autos
Maserati announced the release of its first-ever extended warranty program 'Extra10.' Extra10 allows new car buyers to sign up for a 10-year warranty that exclusively covers the powertrain of a Maserati vehicle. The powertrain in this case includes the engine, the transmission system, and the gearbox. It is important to note that owners of Maserati's current 5-year warranty program will be eligible to upgrade their coverage.
The Extra10 program will initially be available in Canada, the United States, and across Latin America, effectively covering a large portion of Maserati's consumer base. Maserati hopes that this warranty program will make its vehicles stand out in the industry as it guarantees peace of mind for consumers while ensuring vehicles maintain first-party Maserati-level quality.
Image Credit: Shutterstock
The Extra10 program will initially be available in Canada, the United States, and across Latin America, effectively covering a large portion of Maserati's consumer base. Maserati hopes that this warranty program will make its vehicles stand out in the industry as it guarantees peace of mind for consumers while ensuring vehicles maintain first-party Maserati-level quality.
Image Credit: Shutterstock
Trend Themes
1. Extended Warranty Programs - Extended warranty programs are a growing trend, with Maserati now offering a 10-year warranty exclusively covering the powertrain of their vehicles.
2. Customer Satisfaction Guarantees - Automakers are using extended warranty programs as a way to offer customer satisfaction guarantees and stand out in the industry.
3. Powertrain Coverage - Extended warranty programs are focusing on powertrain coverage as a way to give customers added value and peace of mind.
Industry Implications
1. Automotive - The automotive industry can capitalize on the growing trend of extended warranty programs to offer customers added value and differentiate themselves from competitors.
2. Insurance - The insurance industry can partner with automakers to offer extended warranty programs and capitalize on the growing trend.
3. Consumer Electronics - Consumer electronics companies can look to the extended warranty trend in the automotive industry as an opportunity to offer similar programs for their products.
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