ÆTHER/MASS Presents the Exposure Cabinet in Brussels
Amy Duong — February 15, 2024 — Art & Design
References: aethermass
Design studio ÆTHER/MASS is prepared to unveil new items at the Collectible Fair in Brussels and the Exposure cabinet is among them. This is a solid wooden structure that is a perfect fusion between the designer and CasimirAteliers, who are master woodworkers to make this possible using premium solid wood.
The cabinet has a unique complex design that is juxtaposed with the minimal aesthetic. The cabinet integrates the doors into the structure seamlessly so that the traditional function of the character is not compromised. These doors stand forcefully open to create an inviting gesture rather than closed and concealed. The four wooden legs that it stands on are long and keep the opened structure in place.
Image Credit: ÆTHER/MASS
The cabinet has a unique complex design that is juxtaposed with the minimal aesthetic. The cabinet integrates the doors into the structure seamlessly so that the traditional function of the character is not compromised. These doors stand forcefully open to create an inviting gesture rather than closed and concealed. The four wooden legs that it stands on are long and keep the opened structure in place.
Image Credit: ÆTHER/MASS
Trend Themes
1. Complex Minimal Aesthetics - The Exposure Cabinet combines a unique complex design with a minimal aesthetic, offering a disruptive innovation opportunity for designers to create visually striking yet simple products.
2. Seamless Integration of Function - ÆTHER/MASS's Exposure Cabinet seamlessly integrates the doors into the structure, providing a disruptive innovation opportunity for manufacturers to create furniture that balances functionality and design.
3. Inviting Opened Structures - The open and inviting gesture of the cabinet's forcefully opened doors presents a disruptive innovation opportunity for retailers to create captivating displays that engage customers.
Industry Implications
1. Furniture Design - The unique design and seamless integration of function in ÆTHER/MASS's Exposure Cabinet present a disruptive innovation opportunity for the furniture design industry to create visually striking yet functional products.
2. Woodworking - ÆTHER/MASS's collaboration with CasimirAteliers showcases the innovative woodworking techniques required for creating the solid wooden structure of the Exposure Cabinet, offering a disruptive innovation opportunity for the woodworking industry to explore new designs and materials.
3. Retail Design - The open and inviting structure of the Exposure Cabinet offers a disruptive innovation opportunity for retailers to create captivating displays that enhance the customer experience and drive sales.
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